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The past years have also given people insight into what is wrong with not meeting people face to face after lockdown and social distancing measures. Yes, typing messages and chatting during conference calls are also efficient means of communication; however, nothing compares with emotions and being on the same site, so it does not similarly leave a mark.
Let me start with the most straightforward marketing tool: the business card. It is interesting to note that 27 million copies of it are produced daily. Even with advanced means of communication, business cards are still relevant tools for self-introduction and, most importantly, something one can easily remember.
Business cards have been helpful because a conversation can be removed from a card. It’s like the souvenir, which provides not only its content but also the circumstances of its creation – subjects’ positions, gestures, and so on – and, of course, an idea about the business.
At the end of this post, our experts define why business cards remain crucial and why their importance will remain relevant even with the technological trends.
The Value of Traditional Business Cards
In an online environment, offline marketing brings an extra sort of credibility. It serves as an affirmation that firms are not pretending to be something they are not, making offline marketing relevant. That is why the business card has existed since the 15th century or earlier.
72 percent of people decide about the company or the person from where they received the business card because they expect too much time and energy invested in making the business card. However, one of the things that business cards provide individuals is the feeling of security, and the fact that they are getting someone’s number, which is their direct number, they will feel like they are being provided a rather personal kind of service.
Yes, of course, some information can be presented on the “Contact Us” web page, but it doesn’t look quite personal. The problem is that it doesn’t provide the feeling of being special or somebody paying attention to this person. We’re in the digital age, but that does not mean the internet is always available. There are always moments when one can’t go online, and the possibility of reaching out to one more person may slip away. Nevertheless, one does not have to use a tool or code to hand over a business card.
The Impact of Digital Services on Business Cards
Covid has undeniably led to the birth of the remote revolution, pushing brands to be way more resourceful. Currently, there are so many companies in the market, making it even more challenging to capture the audience’s attention. However, as many companies use expensive solutions to gain that competitive edge, the majestic business card can be far more effective.
Even Ecommerce Marketing Specialist Ambre Zachmann asks, “The shift to digital has made it that much more beguiling and desirable to have a print material. ” She adds, “Creating an experience around a business card will open people’s eyes quicker than the average attempt at a digital grab. ” “You could put your card in a larger envelope with instant coffee stuck to the message ‘let’s reconnect over coffee. ’” That is cool, right?
The element that defines business cards in the digital age is that they have to be well designed and represent your business. Should this be a first meeting with another person in a non-business context, take the opportunity and liven up your company’s card to tell its story and DNA. Melanie Handl, our Custom Solutions Team Lead, said, “If you have a dog-walking business, try a fire hydrant die-cut or a foil-stamped leash, and if you’re an artist or photographer, a spot UV or embossed paintbrush will do the magic.” The opportunities for personality and brand promotion are innumerable.
How Has Hybrid Work Further Impacted Business Cards?
The business world has lately been through many massive changes as the hybrid work model becomes the new routine, face-to-face meetings, sales pitches, and the like are not the same. However, this does not necessarily suggest that there still sit back and ‘old school’ approaches such as the business card are ineffective. The opposite, in fact. Business cards are changing with the years.
The case for hybrid work means that hybrid branding is needed. Ambre points out that ‘we often need to link our digital activity to something tangible to enable prospects and leads to rely on your brand and replicate your message. ’ For instance, after hosting a webinar, you can send business cards to leads to make it exciting and unexpected.
Such cards can also be helpful in the follow-up “thank you” package if the person has had a first interaction with your brand. Also one should consider putting a QR code on the business cards that leads to fun content, according to National Account Executive Nathan Gardner. “It will do that while associating your card with your digital plan for business and proving to card recipients that you are a contemporary business with timeless style features.
What Business Cards Do That Digital Intros Don’t?
With the current business scene involving businesses running 100% online options, there has been significant emphasis on these forms of introductions, such as through emails, referrals, and self-selling using various tools and methods. However, the point is that we are receiving all those inputs and thus experiencing a growing cultural numbness to introductions that might be useful to us. It reminds me of “Oh, look, it is just another email from a stranger, and guess what? Off to the bin it goes. ”
This tangible materiality makes an impression on people’s haptic memory and provides them with a physical object that is easier to recall. Melanie said, ‘Have you ever run your hand across some rough wood? There is always the comparison to a beautifully polished piece of marble or granite or maybe your favorite set of sheets or t-shirt that always feels comfortable the moment you put it on?” These things linger in the mind because they cause a feeling. Even a business card can be like that. Melanie explains, “It is a virtual business card”.
This means that business cards, as a method of personal branding, are also an opportunity to stand out from the online environment. When thinking about business cards, Katie Younge Ecommerce Sales Manager feels that business cards are even more of an identity than cards because they are more distinctive. “LinkedIn profile has the layout everyone has, but business cards can vary and are cheaper than designing a website and purchasing marketing tools. ”
The Benefits of Business Cards in the Digital Age: The truncated generalized agencies why they still matter
Today when people communicate mostly electronically and electronically connect on LinkedIn and via email, one has to wonder what is the point of business cards? Thus, while using the opportunities of electronic communication, business cards do not cease to be an important component of business contacts. They have certain advantages that cannot be provided by applications and online tools. This is why the business cards are still vital and how they fit into the present day’s networking techniques.
1. Instant and Tangible Connection
Cards used in business offer instant physical means of exchanging personal information. In face-to-face communication they come in handy as one can pass on details in matters of concern without having to revel in electronic gadgets or connectivity. This can be more effective than digital which may involve such procedures as typing or scanning a QR code as a form of interaction.
2. Personal Touch and Professionalism
A business card can become an effective tool in self-promotion and the company’s image, provided that it is designed properly. It gives the client a ‘face to face’ opportunity to relate to your business and the aspect of professionalism. The looks and design of your business card are therefore important because they give a lasting impression and make one easily noticeable among competitors. This personal touch can be very useful in the workplace more often when you are meeting your counterparts for the first time.
3. Networking Efficiency
Trade show displays, conventions, cocktail parties and marketing meetings are some of the areas where business cards. Apply assembler perfect tools for the swap of information. While other forms of advertising can be carried out using the internet or a smartphone which. May not found at times or the connection may be unstable. Business cards make it easier to pass out to people as this is a physical card with your contact information that one can easily pass out and share.
4. Convenience and Accessibility
Despite the dependence of digital profiles and apps on devices and the internet, a business card is constant. The two do not use technology, and as such. This makes them suitable when tech cannot be implemented or when it is inconveniences. This convenience means that your information is always at your disposal no matter the situation. Despite the impracticality of digital features in certain settings.
5. Branding and Marketing Opportunity
Business cards contain great advertising potential as well as the possibility of multiple branding. Business cards can effectively display the logo, color and other materializations of the company’s branding strategies. Which in turn, strengthen your company’s brand images. Moreover, unique and slogan-like designs help become. A kind of billboards that attract people’s attention and stir their desire to talk about it with others.
6. Enhanced Memorability
Research presents the fact that people are likely to remember the physical contact more vividly than the virtual one. An actual business card, be it physical or electronic. Can act as a reminder of the contact details as well as of the personal brand. If people get a card they are more likely to recall the interaction and then contact whereas interaction. Through an email might be overlooked or lost amongst all the mails one receives.
7. This has keeping networking, and taking it beyond the physical world of computers and the internet.
Networking is not restricte to the online platform alone. Nevertheless, business cards remain important during the meeting, seminars, and any other direct communication with the business representatives. It offers a direct approach to linking to people beyond the cyber-world, thus guaranteeing the largest audience reach.
8. Complementing Digital Strategies
Business cards do not function to replace digital tools; they work side by side with them. For example, using a QR code on a business card takes the recipient from the tangible world back to online. To your webpage or LinkedIn account. This approach to networking might yield the highest results due to integration of. The two aspects of networking- technology and physical.
9. Building Trust and Credibility
Any font, style or design used in a business card can be effective to back. The credibility of the business or the individual bearing the card. Thus, it sends a message to prospective buyers and partners that you’re serious and, consequently, reputable. It also allows face-to-face interaction and one could always trust a physical card to them, unlike a digital message.
10. Long-Term Value
The materials commonly used in the making of business cards make these instruments to have a relatively long life span. It can be kept or stored or put for later use or can be displayed. So that contact information is constantly seen. In contrast to the digital contacts that may be lost or missed especially when. The electronic devices in use are disconnected or when the user is bored when using the gadget. The business cards which are physical can be a good reminder of. The services offered and the availability of the service provider.
Conclusion
Thus, the role of business cards has not lost its importance. Even in the context of the world that is rapidly moving to the digital space. They provide a ‘real’ ampalike situated. Interpersonal and employment based system of getting in touch that cannot be substitute by computer based instruments. Nowadays, businesspeople get a sense of the urgent and powerful business card, but at the same time. They are not limit to the traditional world an offer modern opportunities from. The sphere of digital technology to improve the approach to the creation of communications and their further consolidation. Owning up to the strengths of each means that. It is possible to come up with better and more memorable professional interactions.
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