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The Most Viewed Reel on Instagram-2023: Why Did It Trend?
Hey there, Instagram lovers! Now let’s discuss about the reel which became quite viral in the last year.
You know the one that I am referring to, right?
That thing that everyone was sharing left right and center, due to how interesting it was. But what made this reel the most watched in Instagram in the year 2023? Let’s break it down.
Steve’s Kool-Aid: Unleaded and Ready to Drink
First of all, one has to choose the right time. This reel came at the right time I was feeling low. It got in on a trend just before its popularity was about to take off. But it was not only a question of a fashion for Se cut to, . At least the creator decided to put his own twist into it. That is what made the difference from all the others.
Content That Connects
Here’s the thing – this reel wasn’t trying to be perfect. It felt real, relatable, and raw. People saw themselves in it. That’s why they couldn’t stop watching and sharing. It hit that sweet spot between entertaining and authentic.
The Power of Storytelling in 60 Seconds
You might be thinking, “How much can you say in a minute?”
Turns out, a lot. With the length of this reel being just sixty seconds, it was a short story in itself. They way it got constructed from start through middle to an end was good, you just wanted more of it. That is the sort of content which builds audience loyalty.
Viral Sensation: 20 Most-Viewed Instagram Reels Of All Time
Instagram reels have totally transformed the face of Meta’s photo-sharing app. The short-form video of 90 seconds makes the app more vibrant and dynamic, positioning Instagram in a neck-to-neck competition with TikTok. And with a slew of editing tools especially for reels that make them look professional and creatively engaging, it is really a matter of time before something goes viral. Hence, some of the most-viewed Instagram reels till 2024 occupy an irrefutable place in the Instagram videos segment.
With Instagram video clips gaining over a million views in the long-form category, the social media platform decided to bring a significant revolution in the short video segment. And reels debuted in Brazil in 2019.
From funny animals caught on camera to people acting in humorous videos, some of the most-viewed reels are generally about real-time incidents and amusing content. Needless to say, such is its impact that today there are several reel content creators with a million followers such as Khaby Lame and celebrities including Lady Gaga and Kylie Jenner.
Instagram Reels Statistics: What Do The Numbers Say?
In 2021, Instagram head Adam Mosseiri announced a paradigm shift for the platform. He said that “New experiences” are going to be created for both Instagram users and content creators in terms of four main categories — social media e-commerce, content creation, messaging style and videos. This announcement also arrived around the same time when the length of an Instagram reel was doubled. What initially started as a 15-second format, became 30 seconds long a few months later and was further extended to 90 seconds in 2021.
Post reels, Instagram has seen an unprecedented boost in user accounts and traffic. Reportedly there are over 2 billion monthly active users on Instagram who regularly interact with reels and the number is projected to cross 2.5 billion in 2023.
In fact, it is reported that almost 91 per cent of adult Instagram users indulge in watching videos every week. Youngsters and Gen-Zers are eager to see more and more dance challenges on Instagram reels, says Hootsuite. Such is its craze that reels have created overnight stars as they form the cradle of new trends. From dance to silent comedy, travel videos, food vlogs, music videos and much more — if you are creative, this is your playground.
IG reels have also made a huge impact on the luxury fashion market. Brands such as Louis Vuitton, Balmain and Sephora, have seen a huge boost in views and on average their Instagram reels receive 7 million, 1.2 million and 453k views, respectively.
Reels have gained such momentum that ads posted in them have the capability to reach nearly 10.9 per cent of the total population aged 13 and above.
With the rise in popularity of the reels feature, video posts and a strategy to focus on other commercial aspects of social media, the official Instagram account of the Meta platform is the highest-followed account with over 605 million followers.
The Most-Viewed Instagram Reels That Have Set Major Trends
1. Behind the scenes of Epic Worlds by Samsung Mobile (1+ billion views)
Samsung Mobile’s ‘Epic Worlds’ is a stunning cinematic project filmed entirely with a Galaxy S23 Ultra. Starring Wednesday fame Emma Myers, the short film showcases Galaxy’s power to create cinema-worthy content. A visual delight, this project perfectly redefines the possibility of mobile content creation.
This behind-the-scenes clip takes you through how seamlessly the Samsung device captures each shot in full glory. No wonder, this clip stands atop the most-viewed Instagram reels list with more than a billion views.
https://www.instagram.com/samsungwithgalaxy/?utm_source=ig_embed&ig_rid=9a9f158a-8f69-4fc4-932a-e9aed56cb84e
2. ‘Has anyone seen the ball?’ by Muhammed Riswan (403+ million views)
Hailing from Kerala, India, Muhammed Riswan is a content creator who seems to know the mantra to become viral. While most of his reels have breached the million-view mark, Has anyone seen the ball? remains a classic. The merely 5-second-long video showcases a ball toppling off some rocks before finally disappearing behind a waterfall. The reaction towards the end is unmissable!
https://www.instagram.com/riswan_freestyle/?utm_source=ig_embed&ig_rid=84f0bdb0-612d-4ae5-9110-004c846c54c7
3. ‘Sure we can send you that’ by Samsung Mobile (330+ million views)
Another powerful drop by Samsung, Sure we can send you that features none other than the BTS heartthrob J-Hope. The promotional reel featuring the K-pop star blew the internet in no time and has gathered more than 330 million views. It’s a very simple reel: just J-Hope posing for a selfie with his adorable smile. But the massive ARMY never fails to hype up the septet and this reel is another testament to BTS’ global stardom.
https://www.instagram.com/samsungmobile/?utm_source=ig_embed&ig_rid=e139815d-10bb-43d3-a5d1-a0a8ae78ed28
4. ‘Epic Worlds’ teaser by Samsung Galaxy (327+ million views)
By now we know that Samsung is the master of advertising, knowing how to lure Instagram audiences to its reels. While Epic World’s BTS clip stole the show, its teaser isn’t far behind with 327 million views and counting. Teasing the captivating journey of Emma Myer shot solely on the Galaxy S23 Ultra, this sneak-peek was surely very enticing.
https://www.instagram.com/samsungwithgalaxy/?utm_source=ig_embed&ig_rid=1ce785d0-4525-435b-900e-fdb5bcf59754
5. ‘Samsung Ad’ By Samsung Mobile (298+ million views)
Okay, we’ve officially lost count of how many Samsung videos have surpassed the 100-million mark. Captioned, “There’s no dark side of the moon with the #GalaxyS23 Ultra,” this clip again flaunts Galaxy’s capability to capture the night sky in all its beauty. With its 100x zoom feature, you can now easily capture the moon’s unfiltered beauty without losing out on the quality. Just like other promotional clips, this reel also urges people to try Samsung GalaxyS23’s visuals and design.
https://www.instagram.com/samsungmobile/?utm_source=ig_embed&ig_rid=fe183f3a-a3b9-4966-bcbd-617ca4a2fc90
6. ‘Guys, how many times it happens to You?’ by Khaby Lame ( 298+ million views)
With almost 80 million Instagram followers, Khaby Lame is one of the most sought-after creators ruling the platform. Guys, how many times it happens to You? is extremely relatable and at some point, we’ve all behaved this way. The clip shows Khaby removing the iron plug from the socket, only to continuously obsess over whether he has actually removed it or not. After checking it multiple times, he finally clicks a selfie with the removed plug to calm his nerves. If you’ve even a hint of OCD, you know what we’re talking about.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=fd688bf7-00bb-43f8-9f84-1f200b1eb1c7
7. ‘The CUTEST thing ever happened’ by Aurélien Froissart (296+ million views)
Aurélien Froissart is another famous social media personality, who has taken over the internet with his amazing piano-playing skills. If you look at his Instagram handle, most of his reels have a pattern – taking up song requests from random strangers and working wonders with his instrument, leaving the crowd awestruck.
One such video that catapulted him to viral fame features a nine-year-old violinist, who approaches him to play Carol Of The Bells. Just as Aurélien starts playing the tune, the little girl takes out her violin and starts jamming with him. The melody, nothing short of a musical delight, takes the onlookers by surprise. Have a look.
https://www.instagram.com/aurelien.froissart/?utm_source=ig_embed&ig_rid=e4d2b743-cf4d-4a53-bf30-472628c0b0d6
8. ‘Not all kids are funny’ by Khaby Lame (272+ million views)
Another popular Instagram reel from Lame is this 2022 post. The clip shows him sitting in his car at a traffic signal where he smiles and waves at a kid sitting on a bike in front of him. The kid appears to be quite disinterested with a blank expression, and when Lame greets him, the kid has one of the most surprising reactions.
Undoubtedly one of the most-viewed Instagram reels, this one thrives on Khaby Lame’s hilarious expression afterwards and on the relatability factor of how many times we are taken aback by the way some kids react to things.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=1da28ee7-9db6-4ece-a613-c2a7cdcd8510
9. ‘Blink & Express’ by Shivanjali Porje (260+ million views)
Shivanjali Porje might be a kid, but she is a powerhouse of expressions and has a really cute smile. The young girl has some expressive features indeed and in 2022, she held the crown of creating the second-most watched reel on Instagram.
In this reel, she blinks and hits the perfect note for a then ongoing Instagram trend and ends it with her gorgeous smile. It has nearly 12 million likes.
https://www.instagram.com/shivanjaliporje.03/?utm_source=ig_embed&ig_rid=3c571405-561c-41e0-aff4-97370a5f8695
10. ‘I am So Sorry @thetravellustsoul’ by Rohit Sharma (254+ million views)
It’s a battle of the sexes! In this video, Indian content creator Rohit Sharma and his wife are seen messing up with each other’s belongings. While he’s seen smashing his wife’s lipstick, the latter is about to throw his Air Jordans out of the window. As soon as she ‘fake’ throws his sneakers, Rohit spares no time in destroying her lipstick: only to realise his shoes are still there. The reaction towards the end is absolutely hilarious.
https://www.instagram.com/rohiiits/?utm_source=ig_embed&ig_rid=cf08eda6-46cd-4b42-9591-82df3d8be300
11. ‘Mobiles Homeoffice’ by Lorikbun (250+ million views)
One of the most amazing lifestyle, fashion, and travel content creators, Lorik is here to beat your midday blues with the stunning snow-capped mountain views in this video. Lori takes you on an epic skating journey, giving you breathtaking views of the snowy landscape that’ll entice the travel junkie in you.
https://www.instagram.com/lorikbun/?utm_source=ig_embed&ig_rid=f9bf0c4c-ff20-42ec-969e-ffc6d175a3fa
12. ‘Learn’ from Khaby Lame (249 million views)
Lame never fails to impress and no wonder his Instagram reels strike well with the audiences who are a fan of his hilariously sarcastic content.
This reel shows a stylish girl in high heels going through a narrow passage. Though the path is wide enough for her, she turns sideways. Lame imitates her and gives an extremely funny reaction.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=799329a4-ef0c-4560-b703-9a3f5357d01d
13. ‘Did you get the point?’ by Khaby Lame (242+ million views)
Another offering by Khaby, this video is pure gold. Did you get the point? starts with a lady normally walking in a raised sideways and suddenly falling along with a machine on her side that she holds to attain balance. Khaby’s funny reaction to this is oh-so-hilarious.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=ef790840-c9f0-47de-a9ee-222da8c77560
14. ‘Ops’ by Khaby (238+ million views)
Well, it’s Khaby’s world and we’re just living in it. Ops isn’t your typical Khaby reaction video, it’s a perfectly executed remix that’ll surely make you go bonkers. You’ll see a woman trying to drink milk from a straw 20 times the size of a normal straw, only to have the milk spilt all over her face. In the duet, Khaby comes from down below and blows at the exact same moment when the milk splashes all over her face. You have to see it to know what we’re talking about.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=9dd3ad6e-ff9e-4f02-9d87-865bf60d9113
15. ‘I had the impression the fish was still alive’ by Khaby Kame (230+ million views)
One of the most viral Instagram reels, this 2021 clip is as hilarious as it gets. The Instagram post opens with a man going fishing where he splashes the water body and beats the fish in an attempt to kill it, which was already dead.
Lame imitates this and while trying to fry a few nuggets in a pan, he starts beating them. He captions it, “I had the impression the fish was still alive.” It has nearly 11.5 million likes.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=71a4c3d2-5efa-4c2f-b3ed-dced1101ff3f
16. ‘Let’s Just Say He Breaks a Lot of Eggs’ by Khaby Lame (219+ million views)
Another hilarious reaction video of a guy who, in order to save one egg from falling, ends up breaking all the other eggs in the tray. Trying to impart some wisdom to this guy, Khaby shows you can easily save the egg without damaging the other lot in the tray. The way he makes something so simple look so hilarious is commendable.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=e4193565-2429-4b62-8fd3-5ef8b9f29535
17. ‘Dear, You should have just kept it simple’ by Khaby Lame (217+ million views)
With this video, Khaby’s main motto is to tell you not to complicate life unnecessarily. When a person tries to use a gadget to simply grab their car keys from under a bench, Khaby gets an alert to stop this nuisance. Travelling all the way from his beach vacation to spill his wisdom on this matter, Khaby reaches the very same spot and takes out the keys with his hands. Simple, isn’t it? Have a look.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=48ada13b-cca2-4bb9-a774-a3b44a8b9e40
18. ‘My Game My Rules’ by Khaby Lame (210+ million views)
When you are making a list of the most-viewed Instagram reels, Khaby Lame is sure to occupy a number of positions. And in this one, he shows an extremely funny and quite practical approach to one of the Squid Game challenges.
One of the biggest Instagram influencers, Lame shows that players could walk on the edge of the panel instead of risking their lives by walking on the glass floors, as one may break and make the players fall to their doom. Here, when Lame reaches the end, footballing icon Zlatan Ibrahimović is seen waiting and Lame falls down shocked.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=25d7f1b8-986e-4642-a60e-e5e028e9c590
19. ‘Yes, sure’ by Khaby Lame (197+ million followers)
Okay, this is one of our favourites. Remember all those times when you’ve been taught some really good self-defence techniques but when you actually face a catastrophic situation, all those ninja moves just go for a toss? This video starts with a man explaining how to effectively turn around a gun towards the culprit when they hold you at gunpoint and save yourself.
Then jumps in Khaby. Trapped in a similar situation, Khaby tries to follow this guy’s lead only to end up. Well, dead. See for yourself.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=c7bff28c-452e-4542-b785-0b2a7f6b91b0
20. ‘Man please use this type of glass and show the tricks’ by Khaby Lame (187+ million views)
Just like us, Khaby has had enough of some stupid trends and so-called hacks making waves on Instagram. This video takes a dig at one such (lame) glass trick that was at some point viral on the platform. Khaby breaks down the reality behind this trick, and thankfully so. Don’t miss his expressions towards the end.
https://www.instagram.com/khaby00/?utm_source=ig_embed&ig_rid=41685396-bc86-4b3d-b458-d4b30eb772e0
FAQs
Q: It therefore came as a surprise as to whether or not anyone could create a viral reel.
A: Absolutely! It has to do with creativity and knowing one’s target market.
Q: What role does audio play for a reel to even be considered successful?
A: Super important. It has to be pointed out that the right sound is vital for any reel, and choosing the perfect track might turn the showreel into an outstanding one.
Q: Is it better to create a blog based on the trends or create blog from the scratch?
A: It is recommended to have a blend of both. Trend Alt together with your own outputs Join the bandwagon but do not just follow the current trend.
Conclusion
As already noted, the reel with the most views in Instagram in 2023 is not a chance. It was a confluence the creativity of everyone involved, the timing of it, and the fact that it appeared to be entirely genuine. Thus, here are some tips that one needs to follow while creating a reel the next time: Who knows? Perhaps, you will become the author of the next internet hit.
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